About Us

ProLend Finserv is a private limited company incorporated on 4th September 2019, under Companies Act 2013 and received Certificate of Registration No. N-16.0212 from Reserve Bank of India to carry on business as a  Non Banking Financial Company (NBFC). ProLend Finserv is one of the very few companies to obtain fresh Certificate of Registration from RBI directly in recent times, without going through the merger and acquisition route.

Our Mission

                To offer quality financial services which meet the needs of our customers and our service area.

Simply stated, our mission is to become the NBFC ...

Every customer consider as the first choice
Employees are envied by their peers
Regulators consider as an industry bench mark
Vendors covet its business
Shareholders cherish the investment.

Our Core Values

Integrity

To honour our commitment and act with responsibility in all our relationships

Relationships

We seek to establish mutually beneficial, caring relationships based on trust and desire of mutual success

Passion

To excel through quality, to delight our customers, to enjoy our work

Perseverance

To hold on when the problem appears too challenging, to try again differently, to not let go, to not give up

Teamwork

We promote and support a diverse, yet unified Team.

The ProLend Way

Passionate about values

Our work culture is driven by values which are engrained in the heart and mind of every ProLendian. These are enstrined in our work ethics and we share the same with our customers too.

Rurban Approach

Providing financial aid to rural hubs and promote women empowerment to create economic opportunities outside city; thereby build a financially sustainable and socially responsible business.

Customer Delight

A customer is satisfied when expectations are met. At ProLend, we are committed to deliver exceeding the expectations.

Win-Win Partnerships

Our relationship with customers will be ‘good for both’, based on mutual understanding, empathy and trust.

Compliance in Letter & Spirit

While we remain being tied to the ‘letter’ of compliance, we will definitely follow the ‘spirit’ and understand the legislature/ regulatory intent behind it.

Technology

Fully integrated technology network with end-to-end process automation, i.e, loan approval/disbursement/recovery management eliminating standard manual steps for fantastic time and cost efficiencies.